Peak Karaoke underwent a complete Shopify Migration & eCommerce Website Upgrade to enhance user experience, improve online sales, and integrate missing features. Previously using Ecwid, the business required a feature-rich Shopify store with Wishlist, product comparison, abandoned cart recovery, and SEO optimization.
Context
Peak Karaoke needed an optimized Shopify store to provide a seamless shopping experience and improve customer engagement.
Key focus areas for the new website included:
✅ Shopify Migration & eCommerce Optimization
✅ Better Navigation & Shop by Categories
✅ Product Comparison, Wishlist & Reviews Integration
✅ Abandoned Cart Recovery & “Notify Me” Alerts
✅ Mobile-Responsive, SEO-Optimized Design
Details
Time Frame:
Role:
Shopify Developer, UI/UX Designer
Involvement:
Shopify Store Development, SEO Optimization
Overview
Peak Karaoke offers a wide range of karaoke products, including:
✔ Professional Karaoke Machines & Microphones
✔ Bluetooth Wireless Speaker Systems
✔ Accessories like Amplifiers, Mixers & Cables
The goal of this project was to rebuild the eCommerce store on Shopify, ensuring a smooth, engaging, and user-friendly shopping experience.
Challenge
The previous website lacked important eCommerce functionalities, making it difficult for customers to:
❌ Compare Products Before Buying – No side-by-side product comparison
❌ Save Favorite Items – No wishlist feature
❌ Read & Leave Reviews – No customer review option
❌ Get Back-in-Stock Alerts – No “Notify Me” when out of stock
❌ Recover Abandoned Carts – No cart reminder or recovery
❌ Shop by Categories – No structured product filtering
The objective was to migrate the website to Shopify and implement all these missing features, ensuring a smooth and conversion-focused online store.
Solution
- Seamless Migration from Ecwid to Shopify – Transferred all products, customer data, and settings without downtime.
- Product Comparison Feature – Customers can now compare karaoke machines, microphones, and accessories side by side.
- Wishlist Integration – Added a “Save for Later” wishlist feature to enhance user engagement.
- Customer Reviews & Ratings – Enabled product reviews to improve trust and social proof.
- "Notify Me" Feature – Customers receive back-in-stock notifications when out-of-stock products are available again.
- Abandoned Cart Recovery – Automated email reminders to recover lost sales from incomplete purchases.
- Shop by Categories & Advanced Filtering – Structured navigation for easy product discovery by category.
- SEO Optimization for Higher Search Rankings – Improved Google visibility for karaoke machines in Canada and related products.
- Fully Mobile-Optimized & Fast-Loading Website – Designed for seamless browsing across all devices.
Results
📈 Increased Online Sales & Conversion Rates – More customers now complete purchases due to better user experience.
📈 Better Engagement & User Experience – Features like wishlist, product comparison, and reviews helped retain more customers.
📈 Higher SEO Rankings in Canada – The website now ranks for “Buy Karaoke Machine Canada” & “Best Karaoke Microphone Toronto.”
📈 Improved Customer Satisfaction – Customers appreciate the enhanced shopping experience and better navigation.
📈 Faster Checkout & Lower Abandonment Rate – The abandoned cart recovery system helps recover lost sales.
💡 The client, Vinay, was highly satisfied, praising the smooth migration, modern design, and advanced features that helped boost customer engagement and sales.